Oklahoma City, Oklahoma, February 22, 2007–Braum’s Ice Cream and Dairy Stores announced today that all 276 Braum’s stores now accept MasterCard ® PayPass TM “Tap & Go TM” payments – an innovative, contactless, and fast payment option.

With MasterCard PayPass, customers no longer need to fumble for cash and coins or swipe a card for purchases. Users simply tap their PayPass-enabled card or device on the PayPass reader, and go…it’s that easy. And, with the PayPass option, customers don’t have to sign receipts for purchases under $25, which further speeds the payment process. In addition to this new payment option, Braum’s stores will continue to accept traditional magnetic-stripe payment cards.

“At Braum’s, we want our customers’ shopping experience to be as fast, easy, and convenient as possible. We know their time is valuable. We think that MasterCard’s PayPass payment option is a unique and valuable tool in providing superior customer satisfaction,” said Drew Braum, President, Braum’s Ice Cream and Dairy Stores.

“MasterCard is proud to team up with Braum’s stores to meet customers’ demands for a fast, convenient way to pay and to improve the consumer experience,” said T.J. Sharkey, Group Head, National Accounts, U.S. Commerce Development, MasterCard Worldwide. “PayPass is helping to transform retail industries by providing a way for merchants to differentiate themselves at the point of sale, and innovators like Braum’s, are positioning themselves to capture that opportunity.”

About MasterCard PayPass

MasterCard PayPass is ideal for traditional cash-heavy environments where speed is essential, and has led the way in bringing contactless technology to consumer categories such as quick serve restaurants, drug stores, gas stations, vending machines, convenience stores, sports arenas, movie theaters, transit systems and parking garages. There are currently nearly 13 million PayPass cards and devices in the market, and -more- PayPass is currently accepted globally at 46,000 merchant locations and numerous football and baseball stadiums. For more information about MasterCard PayPass and a full list of participating merchants, visit http://www.mastercard.com/paypass.

About Braum’s Ice Cream and Dairy Stores

Currently there are 276 Braum’s Ice Cream and Dairy Stores throughout Oklahoma, Kansas, Texas, Missouri, and Arkansas. Bill and Mary Braum opened their first Braum’s store in 1968, and the company continues to be family-owned and operated. Visit us online at http://www.braums.com.

About MasterCard Worldwide

MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 14 billion payments each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard Worldwide serves consumers and businesses in more than 210 countries and territories. For more information go to http://www.mastercardworldwide.com.