First Data Presents Retail Merchants With Combined Processing Solutions Including Credit, Signature and Pin-Based Debit, Proprietary Gift Cards, Electronic Check and Check Services

NEW YORK, Jan. 13 /PRNewswire-FirstCall/–First Data Corp. (NYSE: FDC), a leader in electronic commerce and payment services, will demonstrate its
market-leading services and discuss the benefits of working through a single provider for electronic payments and check processing throughout the National Retail Federation Annual Convention at the Jacob Javitz Convention Center in New York.

First Data currently offers, directly and through its partners, multi-lane and specialty retailers, convenience stores, grocery stores and hypermarkets a breadth of services including debit, loyalty card, gift card, e-check conversion, electronic benefits transfers (EBT), fleet card, smart card and credit card processing services. First Data processes virtually any payment while leveraging the existing synergies between its services and subsidiaries, such as PayPoint, ValueLink and TeleCheck. These relationships enable First Data to launch the only comprehensive suite of point-of-sale (POS) solutions tailored to meet the specific payment requirements of retail merchants.

First Data Merchant Services will demonstrate solutions such as the LinkPoint All-In-One (AIO) Terminal. The LinkPoint AIO delivers a fully loaded suite of high-end options including Credit, Debit, EBT, Gift Card Services/ValueLink Gift Card, Loyalty, Purchase Card, TeleCheck Guarantee and TeleCheck ECA. With the addition of the eN-Check 2500-check reader from Ingenico as a peripheral to enable split dial ECA, First Data unveils the Low Cost Complete Sales Solution. The LinkPoint AIO streamlines the payment process from start to finish allowing merchants more time to concentrate on the customer.

TeleCheck, the world’s leading provider of paper and electronic check services, demonstrates its leading suite of electronic check conversion and check guarantee services–Electronic Check Acceptance (ECA), Internet Check Acceptance (ICA) and Checks by Phone. TeleCheck’s sophisticated analytical scoring models, combined with the largest, most accurately maintained databases, provides a state-of-the-art risk management tool that helps merchants accommodate customers while increasing efficiency at the point of sale.

eONE Global, a worldwide provider of technologically advanced transaction processing systems, software and professional services, will showcase its
mobile, B2B and tax calculation and compliance solutions from Encorus, BillingZone and Taxware, respectively. Encorus partners with leading
telecommunications companies to offer mobile payment solutions to their customers, enabling millions of subscribers to purchase digital content or
traditional goods and services at the point of sale. BillingZone enables buyers and their vendors to streamline the complexity of invoicing and payment
transactions. Its B2B electronic invoice presentment and payment solutions provide an effective way to manage the entire invoice-to-cash process. Taxware
is a leading developer of global commercial tax compliance systems that simplify the tax calculation and compliance process.

PayPoint offers market-leading services while providing the benefits that can only be achieved when working through a single provider for electronic
payments and check processing. The combined resources of First Data and PayPoint enable First Data to offer a comprehensive suite of point-of-sale (POS)
solutions tailored to meet merchants’ specific payment requirements. These synergies position First Data as a single source for customizable payment
solutions that include PIN-based debit, gift cards, loyalty cards, credit card processing and electronic check conversion.

ValueLink, a division of IPS Card Solutions, Inc., will demonstrate its traditional gift and spending card programs, as well as Internet and virtual card
applications, cross-consortium programs involving multiple retailers, customer loyalty tie-ins and cross border and international program offerings.
“First Data has created the future of combined processing,” said Steven L. VanFleet, senior vice president of product development for First Data Merchant
Services. “Our relationships help to streamline the payment process from start to finish allowing merchants more time to concentrate on the customer.”

About First Data

First Data Corp. (NYSE: FDC), with global headquarters in Denver, helps power the global economy. As a leader in electronic commerce and payment
services, First Data serves approximately 2.8 million merchant locations, 1,400 card issuers and millions of consumers, making it easy, fast and secure
for people and businesses to buy goods and services using virtually any form of payment. With 29,000 employees worldwide, the company provides credit,
debit, smart card and stored-value card issuing and merchant transaction processing services; Internet commerce solutions; money transfer services; money
orders; and check processing and verification services throughout the United States. First Data also offers a variety of payment services in the United
Kingdom, Australia, Canada, Japan, Mexico, Spain, the Netherlands, the Middle East and Germany. Its Western Union and Orlandi Valuta money transfer
networks include a total of approximately 135,000 Agent locations in more than 190 countries and territories. For more information, please visit the
company’s Web site at http://www.firstdata.com.

SOURCE First Data Corp.

Web Site: http://www.firstdata.com