EMV Migration Study and Market Analysis on Mexico and Brazil

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Understanding the drivers and best practices for EMV/chip card implementation is critical as the global payments industry continues its migration to chip technology for credit and debit cards. With Mexico and Brazil already well on their way to full migration, the Smart Card Alliance Latin America and Visa Inc. commissioned First Annapolis Consulting to survey issuers and acquirers in Brazil and Mexico on the current state of EMV migration and the long-term growth of the EMV market.

The resulting report, EMV Migration Study and Market Analysis on Mexico and Brazil, provides a detailed review of the adoption drivers, implementation considerations, migration strategies, business impact and evolution for Brazilian and Mexican issuers and acquirers. The study forecasts the size of the EMV/chip market in Brazil and Mexico through 2015, including chip cards, point-of-sale terminals and transactions.

The key questions addressed in this study include:

• What were the key factors influencing the adoption of EMV/chip cards and EMV-compliant merchant terminals for issuers and acquirers in Mexico and Brazil?
• What challenges were encountered during the EMV/chip migration process?
• How are organizations leveraging EMV/chip technology to improve performance, introduce new products and services, and capture new market opportunities?
• What is the “next wave” in the evolution of the EMV market?
• What is the business impact of EMV/chip adoption for issuers and acquirers?
• What is the EMV/chip market size in Mexico and Brazil through 2015?

The study reports results from surveys and interviews with 13 issuers and acquirers in Mexico and Brazil, which captured perspectives from a wide variety of organizations that had direct experience with implementing EMV/chip cards.

The complete report, “EMV Migration Study and Market Analysis on Mexico and Brazil,” is available for purchase by both Smart Card Alliance members and non-members. Pricing for the report is as follows:

• Smart Card Alliance Latin America members: US$3,500
• Smart Card Alliance members: US$4,500
• Non-members: US$5,500

To purchase the report, please download the order form, complete the form with your contact and payment information, and fax it to the Smart Card Alliance at 1-609-799-7032.
If you have questions about the report, contact Edgar Betts, [email protected].

Report Table of Contents

1. Study Overview
   1. Objectives
   2. Methodology
2. Executive Summary
   1. Adoption Drivers
   2. Implementation Considerations
   3. Migration Strategies
   4. Business Impacts
   5. Evolution
3. Study Findings: Issuer Responses
   1. Market Differences
   2. Factors Driving Adoption
   3. Factors Hindering Adoption
   4. Challenges Associated with EMV Migration
   5. Primary Considerations in Selecting EMV Platform
   6. Portfolio Migration Strategies
   7. Fraud Rates Impact
   8. Portfolio Performance Impact
   9. Evolution of EMV Functionality
4. Study Findings: Acquirer Responses
   1. Factors Driving Adoption
   2. Factors Hindering Adoption
   3. Merchant Concerns
   4. Acceptance Infrastructure Migration
   5. Challenges Associated with EMV Migration
   6. Evolution of EMV Functionality
5. Conclusions
   1. Goals Achieved and Future Objectives
   2. Key Learnings
      1. Business Case
      2. Industry-wide Support
      3. Education
      4. First Mover Advantage
      5. Implementation
      6. Next Wave
6. EMV/Chip Market Sizing Forecast
   1. Brazil
      1. Market Profile
      2. Market Size (2003-2008): Terminals, Credit and Debit Cards, Credit and Debit Transactions
      3. Market Forecast (2009-2015): Terminals, Credit and Debit Cards, Credit and Debit Transactions
   2. Mexico
      1. Market Profile
      2. Market Size (2003-2008): Terminals, Credit and Debit Cards, Credit and Debit Transactions
      3. Market Forecast (2009-2015): Terminals, Credit and Debit Cards, Credit and Debit Transactions
7. Appendix: Case Studies
   1. U.K.
   2. Malaysia